TOP universities are to offer inducements including free mini iPads and laptops, tickets to celebrity lectures and rent rebates as they prepare to battle for Britain’s brightest students
According to the Sunday Times of London, when the A-level results are announced today, those with high grades will find themselves in a buyers’ market as many of Britain’s elite universities will, for the first time, enter clearing — the process whereby students are matched to spare places.
Scholarships worth thousands of pounds will also be dangled in front of teenagers, to persuade them to trade up from lower-ranking universities.
Vice-chancellors at leading universities such as Keele, Southampton, Exeter and Sussex will be taking advantage of a ministerial decision to allow them to recruit unlimited numbers of applicants with grades of ABB and above. A survey of universities by Deloitte reveals that more than a quarter have ambitious plans for expansion.
Others, however, will be trying to fill half-empty courses shunned by students who want certainty about getting value for their £9,000-a-year fees.
Don Nutbeam, the vice-chancellor at Southampton, said: “We are competing with 20 or 30 other universities for the most talented. It will be a genuine market place with students using it to try to get a better offer
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